Best Retail Store of 2015!

I am so proud to announce that on November 20, 2015 we received a most 12227812_789368211173173_6105595155284004577_nprestigious business award for this area! The Biz-X Awards are held once a year to feature the years best of the best of local businesses. The nominees are determined by public vote and the winners are determined by a panel of judges of business owners and leaders in this area.

I opened the doors of Smudge Metaphysical on April 10, 2015. It took time, effort and research before I could open a store that would fill the holistic/metaphysical gap that has been in this area for years since the closing of Greg Scratch’s beloved store. I along with many missed the wonderful atmosphere, the friendly and knowledgeable service, and the magickal products. For the past 7 years I have had to travel to buy what I needed, or order on-line.

As I decided to change carers and follow my higher guidance, I took over a year to plan, research, and save for this big undertaking. There was also a lot of personal growth that was done to ensure I could undertake the new roles, tasks, challenges, and stress as a business owner.

Many hours of preparation and work was put into the beautiful magickal store on the corner, in Old Walkerville. This wonderfully diversified retail experience, along with the cleansing positive environment is unique to this area. I have taken extra time and steps to ensure that my store represents my own values and ethics, along with integrity. As everything in life, what we create is an extension of ourselves.

20150414_114232 (1)It is very important to me to offer free learning and information on all the products that I offer at Smudge. Knowledge is power, and you can do anything, change anything, and accomplish anything when you have the knowledge to do it. Helping people get to know their higher self is an honour and not only myself, but my amazing staff love doing this as well. We respect everyone’s different path and celebrate our differences, using them to empower ourselves.

I have an amazing staff who were given rave reviews from the Biz-X judges. I am very proud of them. Together, with myself, we make up a strong body. They all have unique skills and experiences that help us to relate to all types of people, in many circumstances. They also have different knowledge about different faiths, religions, and holistic practices. We also offer more extensive classes and workshops that cover many topics and crafts.

I want to give a heartfelt Thank You to all of you!  Only after three months thanks-youof being open, you all loved Smudge so much you had started to vote for me for a business award. Being nominated for Outstanding New Business of 2015, and Best Little Retail Shop of 2015 was incredible, and overwhelming. When I received the notice of winning in October, I was beyond myself! I work very hard to keep a high standard, only allow in light items, practitioners, teachers, and readers that follow my own belief system of practice. No matter what is or has been thrown in my path to cause me to stumble or doubt what I’m doing, I have used to become a stronger and more knowledgeable  member of the community.

Because you all love us so much, I have been able to start giving back to the community within the first year of opening. Donating to the local organization Hiatus House has been my focus. I am so grateful for all that I have overcome in life and love being able to help others do the same. We all have the power within us to create the life we want, we just need the means, guidance, will, and new knowledge to do so.

I thank you all from the bottom of my heart. For making Smudge Metaphysical this area’s award winning metaphysical\holistic store.


Michelle Russell & Andre Mailloux           The dynamic duo behind Smudge


Me & my two beautiful guests of honour and cherished friends.         Roxanne & Eileen


Categories: Smudge Metaphysical

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